Tactic no. 1: Lookalike a customer that is paying
It stands to reason why you need to target Facebook users who are similar to your existing customers if you want leads that ultimately convert to sales. Remarketing to your 30-day website traffic is great; producing lookalikes predicated on current leads is also better. But whenever you can create a prospect pool that comprises of those who share exactly the same characteristics while the individuals who have currently bought your product or solution or service, you are providing yourself the most effective possiblity to create brand new leads which will develop into new clients.
To underscore this a tad bit more: Let’s state you’ve got three seed audiences, 60-day traffic to an item web web page, past webinar registrants, as well as a current client list.
You’ll hope that the leads who seem like the product that is 60-day will transform to product product product product sales, you can not expect them to, since they truly are produced by an market of individuals who have actually browsed your site, maybe perhaps maybe not purchased your merchandise. Exact exact exact exact Same because of the market predicated on webinar registrants. You are able to hope your lookalike goes to down load that whitepaper, see clearly, then click that trial offer CTA, you can not realistically expect them to.