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L’Oréal’s Paris Miss Clerc and L’Oréal’s Paris Miss Clerc will pay €15,000 each in fines for breach of rules that allow foreign brands’ names to appear on French ads.
The brands, which both sell fragrances, will each have to withdraw all images that appear on their ads by Wednesday.
French fashion agency DMC said the fine and court order were taken after the agencies’ management took a break, with little prospect of further compensation being reached. The brands have been issued with fines of €15,000 ($16,100), and €30,000 from the French Commission for the Regulation of Advertising for six days.
The commission said in a statement on Monday that it received complaints from several prominent French fashion companies regarding the violations. “We issued letters of reprimand to the two agencies, but the two brands refused to give an opportunity for a settlement,” it said.
Both L’Oréal and DMC deny that their ad campaigns infringe laws.
A spokesperson for L’Oréal said the fine and order “is not an illegal order, but an important reminder to foreign advertising agencies that when advertising on French television, including French commercials, they must comply with relevant laws.”
The statement added that “with the exception of France, France does not have to pay [any] fines for certain advertising. Such fines are only given to countries which do not pay them.”
French news website Le Monde said that DMC was fined in connection with the campaigns of L’Oréal, Paris Miss Clerc and Clerc Noir.
In a statement, L’Oréal said the fines w로투스 홀짝ere being paid before any formal apology could be made. “We fully agree with the decision of the Commission and are fully co-operating,” the company said.
Sophie-Anne Mounier, of L’Oréal Paris, told La Libre on Tuesday that the fine would enable the company to “be more cautious” and that it would be interesting to compare whether the fine had affected any other campaigns.
“This was an issue of commercial integrity, not for the entire company, not for the public, but for our partners. The law is clear,” she said.
In October, DMC was fined