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How to make an uncontested market place by repositioning their brand inside digital business

How to make an uncontested market place by repositioning their brand inside digital business

Some well recognised brand names posses vanished throughout the last several years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all known companies which at one period comprise industry leadership.

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So what’s the common thread of the well-established traditional retailers maybe not managing to re-invent on their own as an electronic digital brand?