Because the begin of advertising, news placements have already been the holy grail of PR success. Nonetheless, with shrinking newsrooms and reporters being bombarded with pitches, how exactly does a media relations campaign stay a chance in this age that is new?
After going to Raganâ€™s PR & Media Relations Summit in ny, itâ€™s clear relationships remain the building blocks of good PR.
Check out top takeaways throughout the keynote session â€œAchieving the Nirvana of Communications: just how Bayer hit the spot that isâ€˜C-suiteâ€™ boosted budgets and tied media relations to reputationâ€ with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr.
1. The Media Wonâ€™t Cover You when they Donâ€™t Know You
Seems not so difficult, appropriate. Reporters have actually tight-deadlines so that they naturally search for sources or brands theyâ€™re acquainted with. But how can you obtain the news acquainted with your organization or brand when they donâ€™t understand you?
Kerins knows of this issue all too well. Inside the start at Bayer, one of the primary challenges had been positioning that brand name as more than simply aspirin.
Their solution? He hosted their very own type of â€œMeet the Pressâ€ activities. He frequently held activities in which the press could find out about Bayer while having usage of company thought leaders and professionals.